Every football leader
has a story to tell.

Yes. I don't use templates or generic AI content. Every piece starts with your stories, your language, and your perspective. Clients regularly tell me the posts sound more like them than anything they'd write themselves – because I've spent time understanding how you think and talk.

If your goal is to attract business opportunities, investment, partnerships, or career offers in the football industry, LinkedIn is where those decision-makers spend their time. It's not about going viral. You just need to be visible to the right 500 people.

Even better. The best time to build your personal brand is while you still have the spotlight. Players who start before retirement have a headstart when it comes to transitioning into their next chapter.

This is a long-term game, but most clients see meaningful traction within the first 3–4 months. I don't measure success in impressions, followers, or likes. The goal is to connect with the right people – we're optimising for profile views increasing, connection requests, and inbound DMs that will help grow your business and brand.

Yes. Although I have worked selectively across other industries, I now work exclusively with football leaders. That's what makes me different from a generic content agency. I understand the industry, the culture, and the language. That specificity is why the content resonates.

Pricing depends on which service is right for you and your goals. The best way to find out is to book a free strategy call. We'll talk through where you are and I'll recommend the right approach – even if it's not with me.

It depends on the service.

For the Done For You package, I recommend a minimum of 3–6 months. That's typically when you start seeing real traction – consistent visibility, inbound messages, people starting to associate your name with your niche.

That said, I don't lock clients into long contracts. I only win if you win, so everything runs on a monthly rolling basis.

For consulting and other projects, it's usually 1–3 months depending on your exact needs.

You could do that. Anyone can generate a LinkedIn post in 30 seconds now. The question is whether it'll be good enough to resonate with your audience – or just sound like everyone else.

And even if it is good enough, coming up with ideas, writing, editing, scheduling, and staying consistent takes more time than most people realise. Especially when content isn't your main job. That's time pulled away from the things that actually move your business forward.

When you work with me, you're not paying for words on a page. You get a creative sparring partner who understands the nuances of football and your specific business – and can turn that into content that connects with the right people.

AI in the hands of someone who's spent 10+ years working in football and social media will produce something different to AI in the hands of someone who hasn't. The tool is the same. The judgment behind it isn't.